John Bailey is a freelance fragrance consultant and artisan perfumer know to many as Mr Perfume

John Bailey is a freelance fragrance consultant and artisan perfumer known to many as Mr Perfume.

In 2006 he celebrated 25 years of his niche boutique perfumery:

The Perfumers Guild Limited

John creates and hand blends limited edition and bespoke signature scents

for private, corporate and charity clients.

John Bailey's career is a distillation of all aspects of perfumery. His early days were spent as an apprentice in

the laboratories of a manufacturing chemist and druggist learning the art of formulating and

compounding pills, potions and perfumes. He has studied with many renowned growers of aromatic plants

and distillers of essential oils, and worked in technical, commercial and directorial roles with international

fragrance houses in London, Paris, Grasse and Geneva.

In 1981 he founded The Perfumers Guild Limited, a boutique perfumery studio specializing in creating and blending

limited edition and bespoke signature scents. His career has also continued as an independent fragrance

consultant and scent historian.

John Bailey has many professional accolades and memberships including:

Freeman of the City of London

Liveryman in The Worshipful Company of Gardeners

Member of : Chartered Institute of Marketing, British Society of Perfumers, British Society of Flavourists,

Fragrance Foundation UK and the Royal National Rose Society - where he is their appointed purveyor

and creator of "Society Rose" perfumes.

John Bailey is proud of his credentials as acknowledged by distinguished authors:

Nigel Groom OBE, of the classic work, "Frankincense & Myrrh", and

Michael Edwards, author and publisher of the comprehensive annual reference guidebook, "Fragrances of the World".

He has also contributed to, "From Petals to Perfumes", a lavish new book on the rose entitled,

"Spirit of the Rose".

In 1998 he was awarded a special honour by the High Sheriff of Hertfordshire for innovative business

endeavours and charity fundraising and this was followed in 2002 by a further award, the Silver Medal from

the Royal National Rose Society for many years of promoting and fundraising at rose festivals, especially at

the Hampton Court Palace International Flower Show.

In 2004 John Bailey was elected a Fellow of the Royal Society of Arts during their

250th anniversary year. The RSA is a British multi disciplinary institution which encourages the

development of the arts, creativity and commerce.

He is known as Mr Perfume as a result of giving interactive talks and presentations in schools and to

women's clubs and societies. He has been a frequent guest on radio talk shows and other radio work has

included a research project for General Motors for the development and promotion of in car aromatherapy,

which attracted an audience of over three million listeners.

John Bailey continues to offer his unrivalled lifetime of experience in the international fragrance industry to

clients requiring freelance fragrance consultancy. In recent years he has been advisor to several Middle

Eastern clients.

Fragrance evaluation in John Bailey's studio.

Two decades of exhibiting his own collection of fine fragrances at flower festivals, particularly the prestigious

Chelsea Flower Show and the Royal Hampton Court Palace International Flower Show, and also various arts and

craft shows, led to his many satisfied clients requesting replenishments by mail order. Thus evolved "Scent

Direct" express mail order serving discerning individuals with a dislike for market mediocrity, expensively

promoted brands and excessive packaging.

John Bailey hand blends his perfume compositions ethically using vegan resources and cruelty free ideals in

order that his clients can indulge themselves in an earth friendly, eco aware way.

The history of fragrance is as old as mankind itself. Perfumes have a compelling, intangible

attraction. Almost everyone shares an instinctive pleasure in them and there have always been scent makers

willing to crush berries, boil petals and blend their essences in bottles.

Perfume is the essence of luxury and refinement. Even before people began to decorate themselves, their

tools and their surroundings, they were using perfumes as a means of attracting each other. In the beginning

they simply used flowers, herbs and resins and balms but they soon discovered that the resins and balms gave off

their scents with a special intensity under the influence of heat. "Per fumum" from the Latin meaning

through smoke, became the name of one of the most precious of cultural luxuries. Perfume has influenced the

art of living in every culture from ancient Egypt to the 21st century.

John Bailey's extensive library includes:

A large archive of perfumery books, some rare,

- A treasured archive of aroma trade journals, a legacy from a respected industry friend and associate,

- Videos, including "Scents of time", a unique viewing experience looking at more than 4,000 years of

perfume history, initially commissioned and produced for The Metropolitan Museum of New York which staged

a major exhibition of perfumery in the 1990's.

The rose of perfumery from the distilled essence of their petals to perfumes

in their flacons, from ancient times to the 21st century.

John has studies and worked in every aspect of this fascinating "plants and perfumes" industry.

The perfumer uses his art and craft to capture the precious scents of the rose, to blend the essences, to create

and compose wonderful fragrances that complement the style and personality of all those that share a love of

the romantic scent of the rose.

Exhibit at the City of London Guildhall demonstrating the art and craft of perfumery with fellow rosarian

ambassador, mentor and friend, Dick Balfour MBE, DHM.

John Bailey in the garden of his Hertfordshire home.

The roses used for perfumery are a differing species to the flowering roses of the garden.

In 2002 John was given an accolade of which he is justifiably proud - a nomination for a FiFi award from

the Fragrance Foundation UK - the prestigious Oscars of the Fragrance Industry.

Chairman of The Fragrance Foundation UK FiFi Awards committee, the late Murray-Pearce observed that

the "Queen of Sheba" perfume was the first ever FiFi nominee from the market niche of boutique perfumers.

Murray-Pearce was an international fragrance industry authority who brought his his lifelong professional

expertise to assist Annette Green, president of the Fragrance Foundation, USA, in setting up the

Fragrance Foundation in the UK.

. The FiFi nomination for the fragrance "Queen of Sheba" best new fragrance in limited distribution category.

It was judged on its original concept, innovative use of scented bookmark for marketing and direct sales and

the 'le wrap' packaging. This presentation was specially designed especially for mail order, providing simple but

striking packaging for pristine mail order receipt..

World renowned author of "Frankincense & Myrrh" & other perfumery manuscripts, Nigel Groom OBE

was the inspiration for the "Queen of Sheba" fragrance. John's scented bookmark was used as a effective

marketing tool inserted into Nigel's book, "Sheba Revealed" published in 2002 and launched at the major

British Museum exhibition 'Treasures of ancient Yemen'.

The aura of this beautiful, exotic oriental floral fragrance ensures the wearer a sophisticated allure. The sort,

seductive and sensual flower essences combine with a base of aphrodisiacal frankincense and myrrh making

the perfect gift or self indulgent pleasure.

"Scent Direct" by

Daily Express - Lifestyle

Mail on Sunday - You magazine

Good Housekeeping

The Independent

The Times

Hertfordshire Life

Watford Observer - Limited Edition and Go magazine

Sunday Post and Weekly News

BBC Three Counties Radio

Granada Breeze

Mail Order Made Easy guidebook

Editors' Note

It is hoped that 2007 will see the completion of John's book giving insider sniff and secretsof the scents of

success - watch this space!

John Bailey's clientele is confidential - if it hadn't been it would read like a veritable "Who's Who" of Royals

and celebrities.

John Bailey FRSA

Artisan Perfumer and Scent Maker

Founder of The Perfumers Guild Limited

Freelance Perfumery Consultant

Scent Historian

Address: Lilac Tree Lodge Studio, Ley Hill, Chesham, Buckinghamshire, HP5 3QR, UK

Studio Telephone +44(0)1923 260502

Website: www.perfumersguild.com

Email : parfumjohn@perfumersguild.com